The intended target audience for my short film is people around the age of 13-24 year olds. This group of people are specifically targeted with my production, as they will be able to relate to the production, as themes within the short film are often the reality of people this age. Bullying is a huge part of school life for some people, as they may despise the thought of school because of it. On the other hand, they may be the people who are bullying someone else themselves.

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The short film explores the way in which people will often be identified as a stereotypical view of a particular person, however they are far from this assumption. The protagonist will help engage this audience of people within the production, as they will relate to her struggles. The film is based in typical locations which teenagers and young adults are often found in, such as schools, homes, underpasses and alleyways.